Block park
Brand strategy
Rebranding
Claiming
Corporate identity
Logo design
photography
Web design
Printed matter
The Blockpark in Erfurt was the first bouldering hall in eastern Germany and thus far ahead of its time. Beautifully located in Erfurt's Kressepark (Goethe went to this place to buy cress!), The Blockpark is still the top address in the region.
The challenge
In a sport as young as indoor bouldering, a decade is already a long period of time in which the needs of customers have developed significantly. In order to adapt the appearance of the block park in line with the times, we developed a new brand strategy with the help of a brand sprint. The essential core of this was to bundle and communicate the surroundings of the leisure facility and the associated emotions. These are not primarily performance-driven, but are based on the attributes "relaxation" and "community". Hence the claim:
»Blockpark - your short vacation in Erfurt!«
