Logo & Illustration

A logo is a visual piece in a bigger brand identity system. A logo embodies & transports the meaning of a brand, the logo is rarely the meaning itself.

A logo mark just on it’s own is almost worthless. It’s almost impossible to judge the emotional value of a neutral logo mark. If you would look at the Apple or Nike logo before these companies existed, you would have had close to zero emotional reaction to these symbols.

The only way you could have judged Apple’s logo would be based on your personal relationship with the object it is representing.

Grafik-Design & Illustration: Marion Hett

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